REFERENCE SOURCES

General Business Resources

Encyclopedia of Emerging Industries. [R.R. HD2324 .E528 2007]
Provides industry snapshots, organization and structure, background and development, current conditions, industry leaders, research & technology, and more.

Business: The Ultimate Reference. [R.R. HD38.15 .B878 2002]
The volume provides practical business information from the world's leading business leaders. It offers solutions to everyday business problems, summarizes the most influential business books of all time, profiles management thinkers and pioneers, and provides information about business sources.

Encyclopedia of Management, 5th Ed. [R.R. HD30.15 .E49 2006]

Encyclopedia of Business, 2nd Ed. 2v. [R.R. HF1001 .E466 2000]
Good basic all around reference for business topics. Contains excellent sections on advertising, marketing, marketing strategy, etc.

21st Century Management. 2v. [R.R. HD30.4 .A16 2008]
Note the section on Business and Society.

The Non-Profit Sector: A Research Handbook, 2nd Ed. [R.R. HD626 .N67 2006]

Directories & Guides

Successful Business Research [R.R. HD30.4 .A25 2006]

Strauss's Handbook of Business Information: A Guide for Librarians, Students, and Researchers. [R.R. HF1010 .M67 2004]
This book explains how to find basic business reference sources such as guides, directories, government information sources, statistics, etc. in print and on the Internet.

Encyclopedia of Associations, 45th Ed. 3v. [Ready Ref. AS22 .E5 45th 2008]
A directory of more than 22,000 national and international organizations with descriptions and contact information. Includes trade, business and commercial, legal, environmental, technological, cultural, etc. organizations and associations. A good place to search for organizations that can provide information about a particular product, service or industry. Trade publications published by organizations listed as well.

Encyclopedia of Business Information Sources, 22nd Ed. [R.R. HF5351 .E5 22nd 2007]

Fact Book: The Directory of Business in Minnesota [R.R. HG5127 .C66 2007]
Contains business rankings, company profiles, stock performances, top officers, web sites, and much more.

The United States Government Internet Manual.

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Marketing and Advertising

Dictionary of Marketing Terms. [R.R. HF5415 .D4874 1995]
A basic dictionary of vocabulary used in the marketing world.

Encyclopedia of Advertising. 3v. [R.R. HF5803 .A38 2003]
International in scope, this resource covers advertising agency histories, advertiser/brand histories, biographies, and theoretical and practical aspects of advertising such as use of the media, persuasion, package design, and many different aspects of advertising practice.

The Brand Glossary. [R.R. HD69 .B7 B723 2007]

Encyclopedia of Consumer Brands. 3v. [R.R. HF5415.3 .E527 1994]
A compendium of consumer brands from A&W to Zippo: volume 1 is devoted to consumable products; volume 2 to personal products; and volume 3 to durable goods. Articles contain information on the origins and development of the brand, marketing strategies, history of the brand, brand extensions, and outlooks for the future.

Online Resources

Ad Council <http://adcouncil.org/>

Annual Reports <http://www.annualreports.com/>
This commercial site provides free access to annual reports of publicly held companies. Searchable by name, industry, sector, or exchange.

Brand Channel <http://www.brandchannel.com>
An interesting site dedicated to enhancing brand awareness through online communication. Each week features a new topic from the advertising world to stimulate commentary and conversation. Includes a browseable archive.

American Marketing Association <http://www.marketingpower.com>

Market Segmentation: A guide to Sources of Information
http://www.loc.gov/rr/business/marketing/
One of many business oriented research guides compiled by the Library of Congress. Includes references to books, articles, websites, and subject headings.

Pew Internet & American Life Project <http://www.pewinternet.org/>
Explores the impact of the internet on children, families, communities, the work place, schools, health care and civic/political life.

Customers

American Time Use: Who Spends How Long at What. [R.R. HD69 .T54 A46 2007]

Best Customers: Demographics of Customer Demand. [R.R. HC79 .C6 R87 2005]
Contains information about consumer trends and spending for hundreds of products and services.

American Generations: Who they are. How they live. What they think.
[R.R. HC110 .C6 M545 1998]
Contains charts and demographic information that have a bearing on what is important to consumers form several different generations.

Customer Culture: A Reference Handbook. [R.R. HC79 .C6 G665 2004]
Theoretical background on consumerism.

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Ethics

Encyclopedia of Business Ethics and Society. 5v. [R.R. HF5387 .E53 2008]

Online Resources

Bell: The Business Ethics Links Library <http://libnet.colorado.edu/Bell/>
From the University of Colorado at Boulder, this database 'provides access to codes of ethics for U.S. companies and trade and professional associations, ethics sites at college and university business programs, industry information resources, and company promotion of social responsibility covering such topics as arts assistance, environmental clean up, charitable giving and community programming.' (From the website)

Codes of Ethics Online <http://ethics.iit.edu/codes/coe.html>
From the Illinois Institute of Technology, this site offers digital access to over 850 individual codes of ethics from Coca-Cola to the Society of Swiss Veterinarians. Includes a searchable index and a wealth of supplementary material on finding, using, and writing ethics codes.

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Questionnaire Design

Advanced Questionnaire Design [HM261 .L13 1981 - At Carleton College]

The Art of Asking Questions [LB1027 .P38]

Encyclopedia of Social Measurement 3 vols. [R.R. H62 .E53 2005]
See especially the entries for Surveys, Survey Design and Survey Questionnaire Construction in volume 3.

Internet, Mail, and Mixed-Mode Surveys: The tailored design method
[HM538 .D55 2009 - At Carleton College]

Statistics

Statistical Abstracts of the United States, 128th Ed. [Ref. Desk: C 3.134:2009]
A compilation of statistics gathered by the U.S. government. See sections on business enterprise; income, expenditures and wealth; prices; domestic trade; arts; entertainment and recreation; accommodation, food services, and other services.

Handbook of U.S. Labor Statistics: Employment, Earnings, Prices, Productivity, and Other Labor Data. [R.R. HD8051 .H36 10th 2008]

Business Statistics of the United States: Patterns of Economic Change, 11th Ed. [R.R. HC101 .A13122 2008]
Chapter 3: Income Distribution & Poverty; and Chapter 4: Consumer Income & Spending may be particularly helpful.

American Incomes: Demographics of Who Has Money. [R.R. HC110 .I5 2005]

CQ's State Fact Finder 2006. [R.R. HA214 .C68 2008]
Find statistics relating to the labor force, taxes, graduation rates, broadband availability, high tech employment, households with computers, etc.

The World Almanac and Book of Facts 2008 [Ready Ref: AY67 .N5 W7 2008]

Online Resources

National

American Factfinder <http://factfinder.census.gov>
Source for population, housing, economic and geographic data.

Bureau of Labor Statistics <http://www.bls.gov/>
A good place to go for up-to-date information about consumer spending, productivity, business costs, employment costs, employment/unemployment and other demographics.

** U.S. Census Bureau** <http://www.census.gov/>
The best place to go online for Demographic information and analysis. The Business and Industry section of census.gov provides economic data for a variety of business sectors, current industry reports, and a detailed portrait of the nation's economy.

Zip Code Business Patterns http://censtats.census.gov/cbpnaic/cbpnaic.shtml
Provides industry type, employment, and payroll information searchable by U.S. zip code.

Local

Datanet <www.mnplan.state.mn.us/stats.html>
"Datanet is an online system consisting of summarized statistical information" containing "statistics about social, economic, and demographic conditions in Minnesota."

MNPRO <www.mnpro.com/community_search.asp>
Minnesota Community Profiles "offer informational reports on a city's economic development, demographics, workforce, employers, utilities, transportation, education, and business and community services." At the community level, look for links to a city homepage, its newspaper, and the public library. Compiled by the Department of Trade and Economic Development. If you wish to search for this kind of information at the national level, try searching FedStats.

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BOOKS                                 

You may search the catalog by clicking on the icon above. While you may want to start searching BRIDGE by keyword, sooner or later you will want to search using Library of Congress Subject Headings. You can do an initial search using keywords, look at promising items, and then use the subjects headings you find on those records. Or, you can begin with subject headings. Here is a list of subjects that will help you get started:

Most of these subject headings have subheadings, so be sure to browse the list to see what looks best for your topic.

To locate books, journals and magazines not available at St. Olaf or Carleton, try searching WorldCat. WorldCat catalogs items in libraries across the country and around the world. You can request items through Inter-Library loan from here or check to see if something is available in a library nearby.

INDEXES AND DATABASES

(Use Business Searching Interface). Indexes approximately 3,800 business journals with full text for over 1,000 publications. Contains Datamonitor company profiles, SWOT analyses, and tools to hone in on particular kinds of information such as industry overviews, company reports, interviews, product reviews, etc.

Excellent source for full-text articles in national and international newspapers. LexisNexis also provides business news, company financial reports, company profiles, patents, SEC filings and reports, and a limited number of securities reports.

          A good place to search for articles about advertising psychology and the consumer.

Business Periodicals Index [Paper index: R.R. HF5001 .B9: 1958-present]

Indexes over 345 leading business magazines. Subjects include accounting, banking, economics, communications, finance, government regulations, insurance, investments, marketing, personnel, retail trade, small business, taxation, specific businesses, specific industries, and specific trades.

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What if the article is not full text online?

Some databases contain a combination of full-text articles and citations to articles that you will need to track down in paper (e.g. Business Source Premier). Simply click the  button and you will be offered a series of choices. First, you can click on the "Go" button next to Holdings in Bridge and search the online catalog to see if St. Olaf or Carleton have paper copies of the journal. If you do not find the journal in Bridge, you can use the next option on the list and request the article through (ILLiad), the Interlibrary Loan service.

Older periodicals are located on level 3-1/2 and 4

WHAT MAJOR BUSINESS PUBLICATIONS CAN I FIND AT ST. OLAF?

The 'Glossies'

Aside from the major titles in the field. you can also access a number of marketing related publications through databases at St. Olaf. Here is a partial list.

Available through Business Source Premier:

Some publications are also available online, although they may

Business Week: http://www.businessweek.com/smallbiz/
Entrepreneur: http://www.entrepreneur.com
Forbes: http://www.forbes.com/
Fortune: http://money.cnn.com/magazines/fsb/
Inc: http://www.inc.com/

Other Business Related Web Sites

Business.gov [http://www.business.gov/]
A collaborative effort managed by the U.S. Small Business Administration, this site focuses on how to launch, manage, and grow a business. Click on the "Small Business Guides" tab - on the next page use the "Advertising and Marketing" link on the left side of the page.

Libraries in the Twin Cities to know about: