The St. Olaf Interview

Ian AndersonIan Anderson '07

By Jean Mullins '07

Ian Anderson '07 may be one of the hardest-working men in the music business. In addition to playing guitar, singing and writing music for three bands -- One for the Team, Aneuretical and Girls Not Boys -- he owns his own record label, Afternoon Records, which he started in August 2003. Afternoon Records is just one part of Anderson's Afternoon Company that also includes Afternoon Studios, Afternoon Radio, Afternoon Art and Afternoon Distribution. In addition, he has started the online music blog, Sliver Magazine. Jean Mullins '07 talks to Anderson about multitasking a career as a musician and producer with being an English major at St. Olaf College and the executive editor of the Manitou Messenger.

Q What made you decide to start a record label?
A

By the time I was a senior in high school I had been playing in bands since eighth grade, and I had all of these friends from playing in bands. We thought it would be cool to have a grand unifier. We figured that if there are five bands with 20 fans each, why not come together and have 100 fans all together?

Q You have called journalism your primary interest. Do you see it having precedence over music in your future?
A

They’re not mutually exclusive. My interest in journalism centers on music, and by being involved in both, I’m fulfilling two parts of my soul. I never really place priority on one thing over another. My priority is whatever I’m doing at the moment. But making music is the only thing I like more than talking about music.

Q With all of the success you’ve had over the past four years, what makes you still want to finish your degree?
A

Although I have high aspirations, and although things are going well right now, I always keep things in perspective. Having a college education is absolutely necessary in making it these days. It would be irresponsible to think that I could accomplish my aspirations without having some sort of contingency plan. I’ve been fortunate that my back up plans have included things that I love.

Q Given all of your responsibilities, do you ever feel overextended?
A

Yes. Some days are better than others, but nine days out of 10, I’m multitasking. But I’m not out of control. Like everyone else, though, there are days when I feel overwhelmed.

Q Do you have a degree of loyalty to Ole musicians, such as The Plagiarists, who signed with your label?
A

Absolutely not. The Plagiarists are just awesome. They won me over with their boyish charms and hearts of gold, and they have so much potential and so much going for them. They’re young, they’re smart and they’re well rounded. Not only do they work hard, but they also work well together.

Q Why do you write only about music, as opposed to a variety of topics?
A

If I learned anything from the book Little Women it’s that you have to write about what you know. If I decided to write about sports, I don’t think I would come at it with the same feverish panache. I’m always listening to music, and I’m always dialed in to it. I like learning about music and passing on the knowledge of it to that one percent of one percent that’s interested.

Q

You were an education major for a while. Do you still find an appeal in teaching?

A

Teaching is in my blood. Everyone in my family has been a teacher at one time or another. I’ve had some really fantastic teachers in my life, and it’s a really noble profession. It passes on knowledge and helps raise kids.

Q In running your business you surround yourself with friends and other talented people. How do you know who the best people to work with will be?
A

In the inner workings of a company, the best people are the people that care: the people that are spiritually and emotionally invested. It doesn’t matter how smart you are, if you care about something you’re better than a smart person who doesn’t care. It is absolutely the most important thing.

Q What is your next big project?
A

I have a bunch. I just signed Haley Bonar, who has won two Minnesota Music Awards. Her album comes out at the end of November. I have a bunch of other business ventures coming up, but I don’t think I can talk about them yet. By summer 2007, though, I’ll be in control of 12 companies. One for the Team will release a new album next fall, and I plan on releasing four albums in four years -- all with One for the Team.