The Logo or the Lion:
The St. Olaf Graphic Identity System
Confused about the college's graphic identity? Not sure when to use the St. Olaf logo or when to use the St. Olaf lion? And what's up with all that black and gold, anyway?
The manual
All your questions about the college's graphic identity program
have now been answered in one place. The office of Marketing and Communications
has developed a graphic identity and standards manual that details
the graphics, language and web standards for St. Olaf College. These
standards are designed not only to convey the excellence and comprehensiveness
of the St. Olaf experience, but also to make the work of staff and
vendors easier, more cost effective and more efficient.
You may use this standards manual:
Need a logo?
If you need an official version of the St.Olaf logo, lion or seal,
review our "logo request checklist"
and send your request to Holly Solheim. She will then send you a copy of the logo that best
suits your communications needs.
Other resources
In addition to the graphic identity manual, you may wish to review
the "Web
Developers' Toolkit," a guide of web site requirements
and recommendations for developers of official college web sites.
Questions?
Still not sure what you need and how to use it? Contact us.

