The Logo or the Lion:
The St. Olaf Graphic Identity System

Confused about the college's graphic identity? Not sure when to use the St. Olaf logo or when to use the St. Olaf lion? And what's up with all that black and gold, anyway?

The manual
All your questions about the college's graphic identity program have now been answered in one place. The office of Marketing and Communications has developed a graphic identity and standards manual that details the graphics, language and web standards for St. Olaf College. These standards are designed not only to convey the excellence and comprehensiveness of the St. Olaf experience, but also to make the work of staff and vendors easier, more cost effective and more efficient.

You may use this standards manual:

  1. Style Matters
  2. Graphic Standards

Need a logo?
If you need an official version of the St.Olaf logo, lion or seal, review our "logo request checklist" and send your request to Holly Solheim. She will then send you a copy of the logo that best suits your communications needs.

Other resources
In addition to the graphic identity manual, you may wish to review the "Web Developers' Toolkit," a guide of web site requirements and recommendations for developers of official college web sites.

Questions?
Still not sure what you need and how to use it? Contact us.