Quiz 7

Name:________________________________

Economics 121 A & B

Fall 1996 - Prof. Becker

At a large university there are two bookstores. One is located on campus in the student center and the other is located just off campus. Instructors inform both stores of their textbook choices. Both stores carry new and used books for every class.

Each store must decide on a price for the introductory economics textbook: either $40 or $45. Their "payoffs" matrix is shown below. It gives the profit for each bookstore from sales of this book. (e. g., If the on-campus price is $45 and the off-campus price is $40, then the on campus store's profit is $5,500 and the off-campus store's profit is $9,500.)

Off-Campus Bookstore's Price
40 45

On-Campus

40
$5,000

$7,500

$2,000

$11,250

Bookstore's Price

45
$9,500

$5,500

$8,600

$10,400

(a) (5 points) What kind of market structure is this? Explain your answer.











(b) (5 points) Though the stores sell the same book, there is some differentiation. How can you tell from the payoffs matrix?










(c) (5 points) Is there an equilibrium (a Nash equilibrium)? Explain.

Disclaimer