Basic Principles of Social Psychology

Chuck Huff, St. Olaf College
after Eliot Smith & Diane Mackie (1995) Social Psychology. Worth Publishers.

There are individual differences in the extent towhich these statements describe any particular individual. Personality psychology is, in part, the study of these individual differences. But all people, to some extent, behave in a manner consist with these social psychological principles

Two Fundamental Axioms of Social Psychology

Three Motivational Principles

These motivational principles guide the social construction of reality, and the process of social influence. In any particular situation, they may provide both contradictory and complimentary impulses.

Three Processing Principles

These three processing principles operate together in a mutually supporting way to guide our cognitive efforts at understanding ourselves and others.