Norma graduated from Southern Oregon University with a Master of Business Administration degree. Before joining St. Olaf, Norma led and collaborated in projects related to quality improvement, strategic planning, and curriculum design in higher education in Mexico; worked in marketing areas at a culture-oriented publishing company in Hawaii; and collaborated in implementing employee orientation training for a 500 fortune US company in Wisconsin. Since joining St. Olaf in 2015, she has supported, collaborated and developed programming and initiatives that impact on student success, particularly in areas of student leadership development, strategic planning and intercultural competence.