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Professor to speak about finding happiness at the mall

Amy Gage
September 30, 2003

Although most academics shun shopping malls -- and the celebration of consumer culture they promote and evoke -- St. Olaf Professor of History and American Studies Jim Farrell finds "much to appreciate" at the mall. And he's not talking about jeans and bubble bath. Shopping centers, Farrell writes in his new book, "make statements about the good, the true and the beautiful. Malls are places where we act our, and institutionalize, our values."

Farrell will read from his book, One Nation Under Goods: Malls and the Seductions of American Shopping, just published by Smithsonian Books, on Tuesday, Sept. 30, at 7:30 p.m. in the Viking Theater of Buntrock Commons. The free event is open to the public, and copies of Farrell's book will be available for purchase and signing.

Contact David Gonnerman at 507-786-3315 or gonnermd@stolaf.edu.